Kmart appliances buyer Simon Robson says it was a year of increased self-reliance. “People have enjoyed saving a bit of money and tackling things they didn’t have to do before which all means spending less time on the road and more time with your family,” Robson says.
Harvey Norman general manager of home appliances Lachlan Roach says the home became the centre of the world in 2020.
“We became very conscious of a cleaner way of living which brought air cleaners and steam washing machines to the fore and shopping habits changed so sales in bigger fridges and freezers shot up,” Roach says.
While David Jones spokesman Chris Wilson believes the attention on healthy living drove the trend for juicers, air purifiers and air fryers.
“The technology in air fryers has gradually been improving over the years but this year they’ve gone ballistic,” Wilson says.
Air fryers, $99-$599
These guilt-reduced fryers can cook chips, sausages and schnitzels to a crisp without oil. All of the big brands have seen an uptake this year as people have craved comfort food with a healthier edge.
Pie and sausage roll makers $29-$49
Homemade pies were an enticing comfort food in locked down winter but Kmart sold even more sausage roll makers this year. Experimentation was fuelled by Facebook cooking groups with spare time to share recipes.
Coffee machines, $749-$4000
The best thing about working in an office is coffee breaks off site. This year the ritual shifted home with Harvey Norman reporting this to be the biggest phenomenon in the home appliance category.
Air treatment, $179-$900
The year began with bushfire smoke haze followed quickly by pandemic fears in the air. Sanitisation became paramount and so did air purifiers. The Dyson air purifier claims to remove 99 per cent of allergens and bacteria from the air, and it cools and heats. App controlled, it gives updates on air quality.
Wine fridges, $799-$30,000
Working from home means dining at home and wine lovers like to nurture their indulgence. Wine is also an investment so to get the best return, dedicated fridges ensure it’s stored at the right temperature, humidity and won’t vibrate because wine is best neither shaken nor stirred. App controls help you keep track of the best time to drink it too.
Deep freezers, $349-$1499
Grocery shopping may have been one of the few permitted outings this year but it was also a cause of anxiety and even panic. Many chose to buy in bulk instead. Fear of running out of food, wanting to be prepared and stay away from shops as much as possible has seen freezers become more popular.
Steam cupboards, $3000
The local dry cleaner was closed, opening doors to new ways to refresh clothes without harsh chemicals and extreme temperatures. Also known as the air dresser or the styler, steam cupboards dehumidify and sanitise clothes.
Steam washing machines, $699-$3000
A normal clean wouldn’t do this year. It had to be cleaner than ever, prompting a jump in the sale of washing machines with a steam only option for a quick garment refresh and sanitisation.
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